This Privacy Policy describes how Amberley Homes (“we”, “us”, “our”) collects, uses, discloses, and protects your personal information when you visit or use https://amberleyhomes.co.uk (the “Site”), or otherwise interact with us. It also explains your rights under applicable data protection laws.
We are committed to protecting your privacy and handling your information in a transparent and secure manner.
1. Data Controller & Contact Details
Data Controller:
Amberley Homes
[Insert registered company address]
If you have any questions about this Privacy Policy or how we handle your data, please contact us at:
- Email: [Insert contact email]
- Telephone: [Insert phone number]
- Postal Address: [Insert address]
If you are unhappy with how we handle your personal data, you can also contact the Information Commissioner’s Office (ICO): www.ico.org.uk.
2. Information We Collect
We collect and process the following types of information:
2.1 Information You Provide to Us
You may provide personal information when you:
- Complete an enquiry form or request a brochure
- Register interest in a property or development
- Communicate with us by phone, email, or in person
- Subscribe to marketing updates or newsletters
This may include your name, email address, telephone number, postal address, and any other details you voluntarily provide.
2.2 Information We Collect Automatically
When you visit our Site, we automatically collect certain information such as:
- IP address and approximate location
- Browser type and device details
- Pages visited, time spent, and navigation paths
- Date and time of your visit
This data is collected using cookies and similar technologies (see Section 7 below).
2.3 Information from Third Parties
We may receive limited information from trusted third parties, such as property listing platforms or marketing agencies, when you express interest in our developments.
3. How We Use Your Information
We use your personal information for the following purposes:
| Purpose | Lawful Basis |
|---|---|
| Responding to enquiries and customer service requests | Legitimate interest |
| Providing property information, updates, and marketing (where you have opted in) | Consent |
| Processing and managing sales or reservations | Contractual necessity |
| Improving our website and services through analytics | Legitimate interest |
| Meeting legal and regulatory obligations | Legal obligation |
| Protecting our business, customers, and systems | Legitimate interest |
We will only use your personal data for the purpose it was collected, unless we reasonably consider another purpose to be compatible with the original intent.
4. Sharing Your Information
We will never sell your personal data. We may share it only with:
- Service providers – such as website hosting, marketing platforms, or IT support partners, who process data on our behalf under strict agreements.
- Professional advisors – including solicitors, surveyors, or estate agents assisting with property sales.
- Authorities or regulators – when required by law or legal process.
- Business successors – in the event of a merger, acquisition, or restructuring.
All third parties are required to respect the security of your data and use it only in accordance with our instructions.
5. International Data Transfers
If we transfer data outside the UK (for example, to cloud-based service providers), we ensure adequate safeguards are in place, such as:
- Transfers to countries recognised as providing adequate protection, or
- Standard contractual clauses approved by the UK Information Commissioner.
6. Data Retention
We keep personal data only for as long as necessary for the purposes outlined above or as required by law.
When no longer needed, your data will be securely deleted or anonymised.
Typical retention periods:
- Enquiry and marketing data: up to 3 years after last contact
- Sales and transactional records: up to 7 years (for legal/tax purposes)
7. Cookies & Tracking
We use cookies to:
- Enable essential website functionality
- Analyse visitor behaviour and site performance
- Improve user experience
- Deliver relevant marketing (if consented)
You can manage or disable cookies at any time via your browser settings. Non-essential cookies are only used with your consent.
For full details, please see our [Cookie Policy] (link to cookie policy page).
8. Your Rights
Under UK GDPR and the Data Protection Act 2018, you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate or incomplete data
- Request deletion of your data (“right to be forgotten”)
- Object to or restrict processing of your data
- Withdraw consent at any time (for marketing communications)
- Request data portability where applicable
To exercise any of these rights, please contact us using the details provided in Section 1.
If you remain dissatisfied, you may lodge a complaint with the ICO at www.ico.org.uk.
9. Data Security
We use appropriate technical and organisational security measures to protect your data, including:
- Secure (HTTPS) transmission
- Firewalls and malware protection
- Access controls and staff confidentiality obligations
- Regular system updates and backups
While we take all reasonable steps to protect your data, please note that transmission over the internet can never be fully secure.
10. Links to Other Websites
Our Site may contain links to other websites (e.g. estate agents, suppliers). We are not responsible for the privacy practices or content of these external sites. Please review their policies when visiting them.
11. Changes to This Policy
We may update this Privacy Policy periodically. Any changes will be published on this page with an updated “Last Updated” date.
We encourage you to review this policy occasionally to stay informed about how we protect your information.